Search engine optimization (SEO) has become indispensable for increasing traffic to a website. Mastering SEO can be challenging especially for those who are new to it. However, things get much easier when you find the right tools to help you with your strategies. These days numerous apps can help you with SEO.
Which Apps Are Used for SEO?
There are two main types of apps used for SEO: web and mobile apps. Web apps run on a browser, and, in many cases, you do not have to install them to use them. In some cases, though, some SEO tools provide extensions for various popular browsers that you can use for things like keyword research, rank tracking, competitor research, and much more.
Mobile SEO apps, on the other hand, run on mobile devices. They are very useful for keeping an eye on various aspects of your SEO, but they typically provide limited functionality compared to their web counterparts.
Do Apps Help SEO?
Apps help SEO in various ways. For example, they will help you with keyword research, so you know which targeted keywords to add to your website. They can also provide you with keyword volumes, keyword difficulty scores and emerging keywords so you know which content to write about next.
An app for SEO can also do a website audit to notify you of issues with your website that is hindering your SEO. SEO audit tools can detect broken links, how to improve SEO-optimized content, where you are showing up in search results for certain keywords, technical SEO issues and much more. Their backlink analyzing abilities can also help you know which of your pages, relevant keywords and posts are receiving backlinks, so you know which ones to work on.
Lastly, mobile SEO apps help you do SEO optimizations anywhere you are in addition to helping you get an overview of how your website is doing.
Can I Do SEO By Myself?
Yes, you can do SEO by yourself. However, it is important to remember that you will need to invest some time and effort into getting better at SEO and increasing your organic traffic. It will also take some time to see the results you would like, so be patient and keep going.
The right app for SEO can make these efforts considerably easier. But which is the best app for SEO? The answer depends on what your objectives are and so we are going to look at the best mobile and web apps for SEO so you can see which would work best for you.
Google Analytics is perhaps the most popular SEO tool in the market to provide data on your website’s performance. It provides you with different types of data so that you can use to see how your website is performing and therefore the impact your SEO efforts are having on your results.
Google Analytics helps you see traffic data, keyword data, page performance, crawling and website issues and so much more that can hinder your SEO.
Because of all the data and functionality, it exposes, Google Analytics can be confusing at first. However, mastering it will give you the ability to wield one of the most potent SEO tools. It is available as both a web and mobile app.
Ahrefs is arguably the most recommended web app for SEO. Ahrefs is also second to Google on the ranking of the best and biggest website crawlers. Ahrefs has numerous tools you can take advantage of, but the one you should learn to use is the Site Audit tool.
This audit tool is exceptional at exposing on-page and technical SEO issues that many people stumble with. The tool will crawl all pages it can on your website to give you an overview of your overall SEO health, SEO issues, and provides extensive SEO reporting and visualized charts. It also provides recommendations for improvements and fixes.
Another feature is its keyword research tools. The two types of research Ahrefs lets you do are competitor keyword research and keyword research for SEO. The first entails finding all keywords a competitor website is ranking for, and the other is about giving you deep dives on keywords you would like to rank for.
Keyword planner is a mobile app with numerous SEO features. It analyzes various aspects of your website including traffic referrals, website speed, crawling issues, and indexed pages.
Where it shines, though, is in its keyword research. Searching a keyword will give you important data such as potential traffic, suggestions of related keywords, search volume, and much more. It will also show you SERP (Search Engine Result Page) analysis so you can analyze the websites that rank highly for the keywords you would like to.
Its backlink feature is also useful for discovering backlinks on your website, which pages have few backlinks, and additional information on the backlinks to already have on your website.
SEMrush describes itself as an all-in-one marketing toolkit and that is true because there is little you cannot do with it when doing digital marketing or SEO. When using it for SEO, one of its most important features is its website audit tool. Performing an audit gives you a lot of site data although it may not look like it. Much of this is hidden behind links that expose massive amounts of data to explore.
The second tool you should use is the domain overview tool which gives you data on metrics like organic search volume, backlinks, PPC value, organic keywords, and more. You can also use the SEO ideas tool to find advice on specific pages. For example, you can find information on new keyword opportunities, page improvements, and possible backlink sources.
Lastly, you can use SEMrush to find everything you need to know about your competitors. You can see the level of competition, the competitor’s traffic, and an audit of their site if you click on one of the sites.
SEO checker is a simple app for SEO that lets you check your on-page SEO and correct concerns that come up. The app provides several tools like a backlink checker, ranking checker, SEO comparison, and keyword analysis tools indispensable for marketers and SEO experts.
So, what is the best SEO app?
The tools discussed above can help you check and optimize your SEO on the go in the case of mobile apps and go much deeper using the SEO software directly.
Because of their functionality and how much data they give you access to; we use a mix of Ahrefs and Google Analytics. Surprisingly we also use SEMrush and other keyword research tools so we can get a better idea on keyword activity as they all show different aspects of keywords that can provide valuable insights.