A strategy is often the component of digital marketing that is overlooked. Businesses dive headfirst into social media, SEO, and paid advertising without having a concrete plan of action. As a digital marketer, a properly formulated digital marketing strategy is the...

The marketing manager role used to be a lot more clean-cut - back when marketing was a simpler game. You could strategise a marketing approach without needing to understand the ins and outs of paid social media campaigns, search engine optimisation (SEO), pay per...

Lead generation is where marketing and sales connect, where new clients are attracted to your products by brilliant marketing – then persuaded to purchase with careful nurturing. The question is how to turn potential leads into qualified and then sales qualified...

Getting clients for B2B businesses requires smart lead generation strategies. It is a vital aspect of the entire process of selling a product or service to others.LinkedIn, the social selling and networking platform, is one of the best solutions to this particular...

LinkedIn marketing automation tools are incredibly useful for businesses. While you probably already know about the benefits of marketing your business on LinkedIn, you may feel there’s just not enough time to consistently grow your LinkedIn presence. If you’re going...

Are you and your sales team currently facing challenges with your B2B lead generation? Perhaps you are struggling with an inconsistent pipeline? It’s possible that your sales team are constantly having issues knowing who to talk to. You don’t want to spend hours...

Many think SEO is an arm of the dark arts, requiring in depth technical knowledge and coding expertise. But it’s actually not so hard at all. SEO is about optimising your content so as many people see it as possible. Blogs are such a great way to connect with your...

In a world of technology jargon, here is another acronym for you to become familiar with. SERP – Search Engine Results Pages Successful Search Engine Optimisation (SEO – yes, yes, more acronyms!) starts with analysing the different elements on a SERP and understanding...

You might be spending time and money on your online marketing, but how do you know if all that effort and expense is actually getting you anywhere? If you want your marketing to be effective, you’ll need to make measuring the results an integral part of your strategy....

Many organisations see Kickstarter as a cost-effective way to raise funds and promote their products to a worldwide audience. But in reality, it can be a challenge to get noticed on Kickstarter and gain traction. When our client Pokitmeter wanted some assistance with...