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How to structure a blog for SEO

Many think SEO is an arm of the dark arts, requiring in depth technical knowledge and coding expertise. But it’s actually not so hard at all. SEO is about optimising your content so as many people see it as possible. Blogs are such a great way to connect with your...

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Why Measuring Your Online Marketing Results is Important

You might be spending time and money on your online marketing, but how do you know if all that effort and expense is actually getting you anywhere? If you want your marketing to be effective, you’ll need to make measuring the results an integral part of your strategy....

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How To Run a Successful Kickstarter Campaign

Many organisations see Kickstarter as a cost-effective way to raise funds and promote their products to a worldwide audience. But in reality, it can be a challenge to get noticed on Kickstarter and gain traction. When our client Pokitmeter wanted some assistance with...

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Understanding the Difference between SEO and AdWords

Online marketing is an essential process for businesses and individuals with commercial websites. One of the most important aspects to consider when promoting your site to potential clients on the internet is Search Engine Marketing. As implied, this form of marketing...

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