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Why Measuring Your Online Marketing Results is Important

You might be spending time and money on your online marketing, but how do you know if all that effort and expense is actually getting you anywhere? If you want your marketing to be effective, you’ll need to make measuring the results an integral part of your strategy....

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How To Run a Successful Kickstarter Campaign

Many organisations see Kickstarter as a cost-effective way to raise funds and promote their products to a worldwide audience. But in reality, it can be a challenge to get noticed on Kickstarter and gain traction. When our client Pokitmeter wanted some assistance with...

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Understanding the Difference between SEO and AdWords

Online marketing is an essential process for businesses and individuals with commercial websites. One of the most important aspects to consider when promoting your site to potential clients on the internet is Search Engine Marketing. As implied, this form of marketing...

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Outsource digital marketing – is it cheating?

When you run a business, it can be tempting to try and do everything yourself, or keep whatever you can in-house. In theory, this saves you money and lets the control remain firmly within your hands. But in reality, is it the best us of your time? You run the risk of...

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