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Analysing Search Engine Results Pages: why it’s important in SEO
In a world of technology jargon, here is another acronym for you to become familiar with. SERP – Search Engine Results Pages Successful Search Engine Optimisation (SEO – yes, yes, more acronyms!) starts with analysing the different elements on a SERP and understanding...
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Why Measuring Your Online Marketing Results is Important
You might be spending time and money on your online marketing, but how do you know if all that effort and expense is actually getting you anywhere? If you want your marketing to be effective, you’ll need to make measuring the results an integral part of your strategy....
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How To Run a Successful Kickstarter Campaign
Many organisations see Kickstarter as a cost-effective way to raise funds and promote their products to a worldwide audience. But in reality, it can be a challenge to get noticed on Kickstarter and gain traction. When our client Pokitmeter wanted some assistance with...
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Customer Relationship Management System: Why Should You Have One for Your Business?
You have a growing business, and the cumbersome spreadsheets and unorganized data are making it tough for you to manage. Without a system that manages your interactions with prospects and customers and flags relevant opportunities, it can become really difficult to...
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Is Google the new Mailman? – SEO Keywords & their impact on websites
Imagine asking customers to visit your store or business without giving them the address. It might be a little challenging. So envisage if they take the time to try and find you and they just get lost along the way. It’s a bit like visiting a website that doesn’t...
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Aren’t all keywords the same? The difference in search terms
A few weeks ago we talked about the difference between SEO & AdWords. In case you missed it, one is a technique designed to attract visitors to your website and the other is a platform used to sell. Both should combine the power of ‘keywords’ to generate traffic,...
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What I Learnt From a 95-year-old Retiree in England About Social Media
Yesterday a 95-year-old man retired in the UK. Did you hear about it? The interesting part about this story is that most people heard about the emergency meeting called at Buckingham Palace at 3am on social media first. Yesterday was a staggering example of human...
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Understanding the Difference between SEO and AdWords
Online marketing is an essential process for businesses and individuals with commercial websites. One of the most important aspects to consider when promoting your site to potential clients on the internet is Search Engine Marketing. As implied, this form of marketing...
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Making the most of your Google AdWords campaign for maximum ROI
Many people avoid putting together a Google AdWords campaign simply because it looks so complicated! With a dashboard full of keyword options, click rates, statistics and more, it can be overwhelming to the point where you avoid it all together. However, running a...
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Social media campaigns – the do’s, the don’ts and the best time to implement
Social media campaigns are a great way to connect with your target audience, grow that audience and increase your business. But your campaign will only be a success if it’s planned well and executed properly. Randomly posting things on social media here and there...
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Little effort, big results. What online marketing strategies do you need for business success?
Online marketing is a form of marketing that uses the Internet and the online world to deliver key messages to your target audience. It’s different to traditional marketing, which is generally conducted offline (think newspapers, flyers and radio). Online marketing...
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Outsource digital marketing – is it cheating?
When you run a business, it can be tempting to try and do everything yourself, or keep whatever you can in-house. In theory, this saves you money and lets the control remain firmly within your hands. But in reality, is it the best us of your time? You run the risk of...
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