How Augmented Reality Affects People’s Behaviour

How Augmented Reality Affects People’s Behaviour

Augmented reality enables people to interact with virtual objects overlaid in a physical environment. The augmented sound and vision, whether it’s a virtual person, landscape or object, is viewed through a smartphone camera app or AR viewing goggles.AR uses a computer...
Will Augmented Reality Help Marketing?

Will Augmented Reality Help Marketing?

Augmented reality (AR) is a tool for marketers to engage potential customers in new and exciting ways. AR is not a replacement for print, brochures or social media. In fact, it integrates with these, adding value to the traditional formats.Let’s look at examples...