Why Measuring Your Online Marketing Results is Important

Why Measuring Your Online Marketing Results is Important

You might be spending time and money on your online marketing, but how do you know if all that effort and expense is actually getting you anywhere? If you want your marketing to be effective, you’ll need to make measuring the results an integral part of your strategy....
How To Run a Successful Kickstarter Campaign

How To Run a Successful Kickstarter Campaign

Many organisations see Kickstarter as a cost-effective way to raise funds and promote their products to a worldwide audience. But in reality, it can be a challenge to get noticed on Kickstarter and gain traction. When our client Pokitmeter wanted some assistance with...
Outsource digital marketing – is it cheating?

Outsource digital marketing – is it cheating?

When you run a business, it can be tempting to try and do everything yourself, or keep whatever you can in-house. In theory, this saves you money and lets the control remain firmly within your hands. But in reality, is it the best us of your time? You run the risk of...
Blogging for traffic: The 10 basics of optimising your blogs

Blogging for traffic: The 10 basics of optimising your blogs

The Internet is full of information about blogging and SEO, and a lot of this is fairly complicated. Sometimes you just need someone to explain the basics so you can make sure you have the right foundations in place. Google has complex algorithms that are used to rank...