Content creation doesn’t come easy to a lot of people unless you happen to be a natural born writer.
One of the many challenges we hear from frustrated clients is that they just don’t have enough time in the day to create marketing content on top of everything else they have to do. Sound familiar?
Marketing content is used in many different mediums online. Content is required for our social posts, blogs, campaign elements such as eBooks and whitepapers, website pages, advertising and the list goes on. Creating compelling content is where we help clients stand out from the rest.
Imagine working with a company that creates the content for you so you don’t have to!
Know the Objective of the Content
Working from the marketing plan or campaign objectives helps us to clarify what type of content needs to be created. We create digital content that works for your business by evaluating your customer’s needs and knowing the objective for the material. Most commercial websites require content for customer education, answering questions that form the buyer’s journey and marketing purposes. What do you want clients to do once they have consumed the content, fill out a form, ask you more questions or pick up the phone.
Create an SEO Plan
While content creation should be focused on human site visitors, it is crucial for your pages to be optimised for search engines. If you have a good SEO plan, users who search for keywords related to your business will find your business with ease. Unfortunately, most businesses and content creators use keywords based on their personal assumptions. By using Google tools and other related applications to find the best elements to strengthen your SEO program we work out the SEO plan in conjunction with your marketing plan.
Creating a list of keywords that your clients would search for is a good start when putting your content together. What are their pain points, what questions do they want answered, how do you help, do you have any specific brands that people would search for or what are the main keywords people search for you and your competitors products and services?
Knowing the answer to these questions can help you put together compelling content whether it be for your website, blog or social.
Having a marketing content plan set up for you which is focused on creating content that drives traffic to your website and marketing campaigns is what we specialise in.
Having the content created for you and once approved, scheduled and promoted for you is pure genius. Freeing you up to focus on more sales activity and opportunities so you can grow your business further.