Different Lead Generation Approaches that Drive Results

Lead generation is where marketing and sales connect, where new clients are attracted to your products by brilliant marketing – then persuaded to purchase with careful nurturing. 

The question is how to turn potential leads into qualified and then sales qualified leads. How do you find the leads, how to you build databases of potential clients, the effective lists that produce a high percentage of new clients?

Here are three lead generation approaches we use.

Sales, SEO & Social Media - Digital Marketing Agency Sydney

LinkedIn Managed Service

With the right approach, LinkedIn can yield a minimum of 8-10 qualified leads per month. LinkedIn works well with most B2B companies large or smaller businesses looking for specific B2B connections.

A LinkedIn Managed Service includes a profile audit and review, as well as profile SEO optimisation. Once we know who you want to target, we devise a script. We now have an automated system for finding the leads we want and communicating the right message. Once the automation is running, you get to manage the leads as they come in.

Outbound Email Service

Direct Outbound Lead Generation uses the Four D’s of business development:

  • Determine the right strategy for your campaign.
  • Define your ideal target audience.
  • Develop your strategy to generate warm leads.
  • Duplicate – when you know what works, keep doing it!

The process begins with a strategy call, where we find out about your brand, how you want to present it, and the leads you wish to target.

Direct Outbound provides a full-time, fully-trained list builder to find leads in your market.  They also manage the personalised emails, send out campaigns and filter responses for meaningful leads.

The list is built from online sources and only includes people whose associated information matches the filter parameters you set. So if you want digital marketing managers from recruitment agencies, it will add them to the list and ignore finance managers from the same firm.

Pre-written email templates then present your compelling offer to your qualified leads. All you have to do is approve the content.

Sales, SEO & Social Media - Digital Marketing Agency Sydney

Augmented reality

By layering digital information into other formats, augmented reality can pique interest and generate leads.

AR suits clients who attend trade shows, have a B2B focus and lots of product information to convey. AR lead generation has a campaign or event focus where digital metrics can be obtained, from click-through rates, opt-ins and conversions.

Whatever your business, we have a lead generation approach to suit your products and services. Contact us for a discussion about your lead generation needs.

Kaylene Grieve

Kaylene Grieve is the Managing Director of Sales, SEO and Social Media, (SSSM) a marketing services agency based in Sydney Australia. With over 25+ years in Sales and 10+ years of marketing experience SSSM has helped numerous companies achieve tremendous results in sales and marketing. Knowing the right volumes and using a blend of inbound and outbound strategies always delivers sales and marketing qualified leads to a business with consistency.


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