With four out of every five shoppers starting their search for a product online, digital marketing is becoming much more important. Companies turn to digital marketing agencies to help them increase online visibility and boost their sales. Business owners who need help with some aspects of their online business should get in touch with digital marketing agencies for help. But what do these agencies do?
What is Digital Marketing?
You need a broad overview of what it does before hiring a digital marketing agency. This starts with understanding what digital marketing is. Digital marketing entails marketing goods and services online.
Digital marketing agencies use different pieces of technology, online platforms and various other tools to market products and services online and to the right people to help businesses reach potential customers, which is the first step in converting a potential customer to a paying one.
Marketing entails a lot of activities that require considerable time and monetary investments. Many of these tasks can be completed manually, but digital marketing agencies do not typically do this. Instead, they use available technological solutions to streamline marketing efforts to ensure they are as effective as possible while requiring less time and monetary investments.
Marketing automation generally suggests using one automation platform to manage numerous aspects of your digital marketing strategies and campaigns. (Although many agencies use multiple platforms) Digital marketers automate and manage many of the tasks we will discuss below using these platforms.
Marketing automation can also help agencies track and analyze customer behavior to ensure better targeting and marketing while also creating a unified and fulfilling experience for a client’s customers. Doing so can help with sales funnel optimizations which can help turn audiences and visitors into customers through a combination of different strategies and tactics, all of which can be executed from the automation platform.
Web Design and Development
Your website is your digital marketing hub because this is where, often, businesses turn visitors into customers. It also anchors other efforts like content, social media, and email marketing.
A professionally built website also helps with branding, builds customer trust, and can decide how visitors and potential customers receive you and your business. Having a beautiful and branded website is not enough as the marketing agency has to also ensure it provides a great user experience.
Many marketing agencies hire web designers and developers, but some might outsource their services. All in all, you get a beautiful, branded, fast and converting website that becomes a cornerstone of your digital marketing efforts.
Search Engine Optimization (SEO)
SEO is one of the most common overall tasks that digital marketing agencies undertake. SEO encompasses a lot of small tasks within it. At its core, SEO is concerned with getting your website to rank as highly as possible on search engine result pages, typically on Google’s result pages.
Marketing agencies can achieve this by starting with on-site page optimization. This includes covering all technical aspects of the website including how fast it is, optimizing the content within it through keyword research and content creation, ensuring proper use of meta keywords and descriptions and a lot more.
Digital marketing agencies also provide backlink services where they aim to get as many backlinks pointing to the website or specific pages within it as possible. For this, they perform outreach campaigns, finding relevant websites that can help you rank higher by passing on some authority to the website.
They also get as much traffic to your website as possible since the amount of traffic is also a crucial ranking factor. They can do this through social media marketing campaigns, paid ads (PPC), guest posting and much more.
Content marketing is an approach that entails creating and distributing high-quality, relevant, valuable, and consistent content to an audience. That could be an audience that the digital marketing agency or their client has cultivated, or new audiences through activities like social media and guest posting.
Content marketing has many aims including increasing website traffic, increasing reach, brand awareness and recognition, lead generation, and driving customers to take profitable actions. For example, B2B businesses engage in highly sophisticated content marketing campaigns to lead customers from being interested in a product to understanding it and its benefits, to ultimately turning them into paying customers.
Email marketing is a form of both direct and digital marketing where a business reaches out to people subscribed to a newsletter, from a list or people who have opted into an email series through email. Its direct nature makes it one of the most potent digital marketing tools a business can yield, which helps explain why it has such a high ROI.
Email marketing can play many roles, but it is typically used to convert an audience into paying customers through elaborate and carefully crafted email campaigns.
Social Media Marketing
As with content marketing, digital marketing agencies can angle their social media marketing campaigns to achieve different aims. Social media marketing primarily takes place on social media where the agency posts content, engages with the audience and potential customers, and nudges people towards taking desired actions such as signing up for a newsletter or completing a purchase.
An agency can also do social media marketing to increase your business’s reach and following, help establish and cement your brand, and push additional traffic to your website. This can be through paid advertising and organic social media content.
Digital marketing agencies work to increase sales through the strategies discussed above and others. One of these is lead generation for B2B. Services like LinkedIn management and automation are crucial for lead generation where the business collects leads and can convert them through other marketing efforts.
Customer relationship management systems setup and management is incredibly crucial for email marketing by enabling segmentation and other types of outreach and outbound campaigns.
So, what do digital marketing agencies do? A lot. They handle everything that entails marketing your business, its products, and services to online audiences. Individual goals and objectives change from one business to the next but hiring an agency will save you time and money and ultimately increase sales, customer numbers, brand recognition and brand growth.