A recent study by BrightLocal showed that 94% of consumers use online directories to find local businesses. That’s a pretty staggering number, and it shows just how important it is for businesses to have a directory listing. Not only does this help with local SEO, but it also provides a host of other benefits that can enable you to grow your business grow.
In this blog post, we’ll take a closer look at why directory listings are so important to search engines (and your clients) and what the benefits are of listing in a range of different directories.
What is a directory listing in SEO?
Directory listing in SEO refers to the process of adding your business to online directories. This helps with local SEO by creating backlinks and improving your click-through rate, as well as giving you additional exposure online.
The key to adding your information to directories is making sure the information is identical on all platforms so that you can lift your visibility.
When clients type in a keyword for your products or services, chances are your business may show up in a directory as a search result before your actual business does organically. This is because most directories are likely to have a higher domain authority than most business websites, so your business may be found through a directory first when people are searching for your products and services. This is why it is key that your information is identical on all directory sites so Google can see that it is the same business.
Think of a directory as a bit like a celebrity referring to a product or service online. The more times a business is referenced on multiple directories with high domain authority, the more important the algorithm will think the business is. This is because these larger sites are seen as more trustworthy sources of information.
Why is directory listing important?
Directory listings are important because they help with local SEO, give you additional exposure online, and can improve your click-through rate from the SERPs.
First and foremost, directory listings help with local SEO. This is because when you list your business in a directory, you’re essentially creating another backlink to your website. Google loves backlinks, and the more high-quality backlinks you have, the higher your website will rank in the search engine results pages (SERPs). In addition, directory listings can also help improve your click-through rate (CTR) from the SERPs, as potential customers will see your listing and be more likely to click on it.
Another benefit of directory listings is that they give you additional exposure online. When potential customers are searching for businesses like yours, they may not just go to Google; they may also use directories like Yelp or Yellow Pages. If you’re not listed in these directories, then you’re missing out on a lot of potential customers.
What are the benefits of directory listings?
If you’re not already taking advantage of directory listings, then now is the time to start. They offer a range of benefits that can help your business grow, so there’s really no reason not to list your business in as many directories as possible.
Some of the main benefits of directory listings include:
More exposure for your business
As we mentioned above, directory listings give you additional exposure online, which can help you attract more customers.
Improved local SEO
As directory listings create backlinks to your website, they can help improve your local SEO and get you higher up in the SERPs.
Improved click-through rate
Potential customers are more likely to click on your listing if they see it in a directory, which can lead to more website traffic and potential sales.
Being listed in directories helps build trust and credibility for your business, as it shows that you’re a legitimate company that is worth doing business with. When potential customers see that you’re listed in reputable directories, they’ll be more likely to do business with you.
More directory listings = more backlinks = higher SEO ranking: the more directory listings you have, the more backlinks you’ll create, and the higher your website will rank in the SERPs. This is a great way to improve your SEO without spending any money.
So, there you have it! These are just a few of the many reasons why directory listings are so important for businesses. If you’re not already listed in a directory or multiple business directories, then now is the time to get started. You’ll be glad you did!
Do you need help with directory listings?
Get in touch with our team of SEO experts today and we’ll be happy to help get your business listed in the right directories. We know how important directory listings are, and we can ensure that your business is receiving the most from them.
Contact us today to learn more about how we can help you grow your business with directory listings.