Search engine optimization is a crucial part of getting visitors to your website and making it do what you built it to do whether that is converting visitors to customers, getting them to sign up for a newsletter, or letting them learn more about your products and services. SEO has many moving parts, and you can learn to do DIY SEO if you put enough time and effort into it.
What is SEO?
SEO is the process of getting traffic from search engines. This could be free, paid, or organic traffic that comes from people clicking your link or ad on a search engine’s result pages.
SEO includes the techniques and strategies that businesses and website owners use to get their website indexed by search engines and ranked as highly as possible on search engine result pages (SERPs) when someone searches for certain keywords or phrases.
You can also think of SEO as the technique used to improve a website’s visibility across the internet so it can get more traffic and therefore rank better on search engine result pages.
Can You Do SEO By Yourself?
Yes, you can do SEO by yourself, but it takes time and considerable effort to see the results you would like. There are professional SEO experts and services available for brands and businesses, but these can be costly, especially for small businesses. For business owners and anyone else wishing to do their own SEO, there is DIY SEO software and different SEO tools that can help with this process.
What Are DIY SEO Tools?
These are tools that allow you to carry out various actions and implement various techniques and strategies that help you show up in Google search results. Some examples include keyword research, website audit, competitor research, content optimizers, backlink analyzer, schema generator, and rank tracker tools.
Some of these tools are very complicated to use and therefore geared toward SEO professionals. However, some SEO software is built with DIYers in mind. You can use one or multiple SEO tools depending on your strategy and search engine results.
Here are some of the best DIY SEO software tools you can start using today.
Ahrefs is one of the most comprehensive SEO tools due to the number of tools and functionalities it provides users. It is one of our favorite SEO tools. The SEO tasks it helps you perform are keyword research, site audits, rank tracker, competitor research, and site explorer tool.
Their keyword research tool gives you comprehensive keyword data that includes search volume, keyword difficulty (how difficult it would be to rank first for that keyword), traffic potential, search engine results, page overview, and related questions surrounding that keyword (great for discovering content you can write about). You can also use the keyword tool to compare target keywords and particular keyword words so you can see which ones provide the best keyword rankings.
Their competitor research and site explorer tools work similarly. You enter the URL of a competitor website or one you would like to know more about, and you will be provided with an overview of the site’s SEO performance. You can see how they rank, organic search traffic, which keywords they rank for, their growth over the years and their backlink profile.
Other tools of note include their site audit, rank tracker and analysis tools that help you find issues with the website and track the rank of keywords you are optimizing for.
Although primarily seen as an SEO tool, SEMrush is more of a spy tool that gives you unprecedented SEO insights into your competitor’s marketing and SEO efforts. In addition to giving, you all the data you need about a website, it also shows you how to replicate its success by helping you build a winning strategy.
Before looking at your competitors, it is important to understand and optimize your website first. SEMrush helps you do this by providing the following tools:
- Website Audit – This is an SEO site audit tool that gives you information about errors, broken links, warnings, and SEO notices that you can use to improve your website. SEMrush also suggests content, so you know which topics you are not covering after this first audit.
- Site benchmark – This gives you in-depth data about how your website is doing and shows you your site’s domain authority. This is where you see your organic search volume, backlinks, organic keywords and more.
- SEO ideas – This section shows you the different actions you can take to improve specific pages. This ranges from adding additional content and fixing technical SEO issues to getting more backlinks for the page.
The SEMrush DIY SEO software also lets you identify your competitors by seeing the keywords you have in common and seeing how you are doing against them. From here, you can open the competitor overview that gives you a site benchmark of your competitor.
You can also use SEMrush to find competitor keywords, get comprehensive keyword data and do keyword deep dives.
In contrast to other DIY SEO software, Ubersuggest does one thing very well: keyword research. It also offers free DIY SEO tools with some paid options as well. Ubersuggest is simple to use, but the sheer amount of keyword data it gives you can be confusing for a beginner. However, anyone with a little SEO experience will appreciate this volume of data as there is a lot you can do with it.
You can start with the keyword finder tool where you enter a seed keyword and Ubersuggest provides hundreds or thousands of suggestions with SEO keyword difficulty and search volume data. You can also move on to the related keywords search where you will find additional keywords ideas plus long-tail keywords that are becoming more important for voice search optimization.
Next, you can use the questions tab to find questions people are asking surrounding that keyword. Ubersuggest does a much better job of providing these questions than most other tools in the market.
Its SEO difficulty tool has a very accurate score, with the SERP analysis tool crucial for understanding the backlink profiles, estimated visits, and social shares for comparison. Other tools you may be interested in are competitor analysis and SEO audit tools.
Now that you know about the best DIY SEO software on the market, it’s time to put them to use. Experiment with a few of the tools and see which ones work best for you and your needs.
Remember, there is no one-size-fits-all solution when it comes to SEO.
Each tool has its own strengths and weaknesses, so it’s important to try out a few before settling on one.