The marketing manager role used to be a lot more clean-cut – back when marketing was a simpler game. You could strategise a marketing approach without needing to understand the ins and outs of paid social media campaigns, search engine optimisation (SEO), pay per click, content strategy, email marketing, and a host of other detailed approaches and jargon that require their own experts to decipher and constantly optimise.
Digital marketing has made things a lot more complicated, and even in the pre-pandemic world was a crucial part of any marketing strategy. It had to be! 87% of Australia’s population uses the internet – and 93% of those users access it every single day. Now with people social distancing and working remotely, and the virus not going anywhere, you can be sure that internet usage is up.
Now is the time to partner with a digital marketing agency.
Digital marketing agencies let you do what you do best
The marketing manager role has seen a significant scope creep in the past decade, and trying to know everything, get measurable results that show ROI and juggle your other responsibilities makes this immensely challenging. Outsource the high-demand, always-on role of digital marketing to the experts who can present you with the strategic choices to make, while working on the detailed execution themselves. Work smarter – outsource wherever you can so that you can focus on tasks that really add value.” Are you adding your most value by the daily monitoring of a Facebook ad? Probably not!
Digital marketing agencies know how to get results
One of the amazing things about digital marketing is that you get very accurate measurements into what’s working and what isn’t, and how it works together.
“This intelligence helps you to prioritise which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website,” explains HubSpot, “For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.” A digital marketing agency will be able to measure results, report to you, and help move the numbers in the right direction by tweaking aspects of the online approach.
They might even help you understand how your customers want to be sold to
Going beyond marketing, a talented digital marketing agency can even help you connect the dots from how your customers found you and how they eventually bought from you. This is called attribution modelling and helps sales and marketing work together to turn your whole business into a selling machine. But to do that, you need the data – and that is what a digital marketing agency excels at.
A digital marketing agency will give you the data
What numbers matter for your business? Is it lead conversion, monthly recurring revenue, retention rates, sales closing ratio? These are the kind of figures your agency can help you track – it goes way beyond the number of Instagram hearts you’ve accumulated!
By working with a digital marketing agency, you can excel as a marketing manager by bringing in the results your business needs. Shift your marketing away from vanity metrics to something more substantial, with the help of the experts, and your CEO will thank you.