If you’re running a business, it’s important to make sure that you’re doing everything you can to get the word out there. And if you’re not taking advantage of local search, you’re missing out on a huge opportunity. Location-based SEO (Search Engine Optimization) is a great way to target potential local customers in your area and increase your website traffic. In this blog post, we’ll discuss what this is and how you can use it to help your business grow.
What Is Local SEO?
It is a type of search engine optimization that focuses on optimizing your website for location-specific keywords. For example, if you’re a plumber in Los Angeles, you would want to optimize your website for the keyword “Los Angeles plumber.” By optimizing your website for location-based keywords, you can increase your chances of ranking higher in search engine results pages (SERPs), which will ultimately lead to more website traffic and customers.
Image source: Google
How Can Local Search Help My Business?
There are a number of ways local search can help your business grow.
First, it can help you reach potential customers who are searching for businesses like yours in their area. If you’re ranking high in SERPs for location-based search results, you’re more likely to get website visitors who are looking for what you have to offer.
Second, location-based SEO can help you build trust and credibility with potential customers. When people see that your business is ranking high for relevant keywords, they’ll be more likely to trust your brand and consider doing business with you.
Third, location-based SEO can help you stand out from your competitors. If you’re one of the only businesses in your area that’s optimized for location-based keywords, you’ll have a major advantage over your competition.
Fourth, location-based SEO can lead to increased website traffic and sales. By ranking high in SERPs and getting more website visitors, you can ultimately increase your sales and grow your business.
Fifth, it will give you backlinks or inbound links to your website from higher website authority sites like local directories, local business listings, and other industry or business listing directories. If you’re able to get backlinks from high-quality websites, it will help increase your website’s domain authority, which can lead to higher rankings in SERPs.
If you’re not already using location-based SEO to help your business, now is the time to start. It’s a powerful way that can help you reach potential customers, build trust and credibility and stand out from the competition.
How Does Local Search Work?
Google’s locating capabilities are very accurate. It uses several sources to estimate where you are, including your device location, labelled places, and home address. Previous activity across Google products can also help determine your location.
Search engines generally look at:
- Where your device is located (Wi-Fi location, mobile phone triangulation, or GPS, which can pinpoint your location to approx. 20m.)
- Your labelled places (i.e., names that show up next to markers on Maps).
- Your home address that is linked to your Google account.
- Your previous activity across Google products.
- And lastly, your IP address.
Together, these allow Google and other search engines to determine your location and what is within your local search radius. This means that you and someone living a street away could get different search results for the same query.
What Do Location Search Results Look Like?
Location search results appear on page one like the following:
- Google Maps Listings
- Local Businesses in the Map Pack
- Organic Search Results (Localized)
- Paid Search Ads (Localized)
Below are some examples of what this looks like in search results.
Google Map Example
Image source: Google
Organic Listing Example
Image source: Google
Paid Ads Example
Image source: Google
What SEO Tools Can I Use To Help?
There are quite a few SEO tools that you can use to help improve your ranking in Google search results. A couple of the more popular ones are:
These SEO tools will help you to:
- Optimize and manage your Google My Business listing
- Research and track your location-based keywords
- Monitor your online reviews
- Add your business to multiple business listings
- Analyze and improve your local citation profile
- Generate more high-quality citations
- Boost your local SEO with social media
If you’re not already using location-based SEO to help your business, now is the time to start.
Step-By-Step Instructions To Use Location-Based SEO In Your Business
There are several ways location-based SEO can help your business grow. Here are some tips on how you can use location-based SEO to improve your website and reach more potential customers:
Step 1. Do keyword research
The first step is to identify relevant location-based keywords that potential customers are searching for. You can use tools like the following to find the right keywords for your location and business.
- Google Keyword Planner to research keywords (Within Google Ads)
Step 2. Optimise your website
Once you’ve identified relevant keywords, it’s time to optimize your website for those keywords. This includes adding location-based keywords to your titles, meta description, header tags, and content.
Step 3. Make sure your contact information is correct
We recommend creating a word document with your contact information in the correct format so that when you are adding your contact information into Directories and listings it is uniform across the web. This is important for local searches otherwise the search engines might think it is a different business and errors begin to appear in Directory listings. It can also affect how you show up in searches.
Step 4. Add location pages to your website
If you have multiple locations, it’s a good idea to create location pages on your website. This will help Google understand your business better and improve your chances of ranking in local search results.
Does SEO Depend On Location?
While certain ranking factors are influenced by your location, SEO does not depend on location. You can rank in Google regardless of where you are.
SEO is about optimizing your website for search engine algorithms so that your website appears higher in search results when people search for keywords related to your business.
Key Considerations For Successfully Adding Location-Based SEO to your Business
There are a few key things to keep in mind when using location-based SEO for your business:
Your NAP (Name, Address, Phone Number) must be consistent across all directories and listings. Inconsistent NAP will hurt your chances of ranking in local search results.
Make sure your website is optimized for location-based keywords. This includes adding location-based keywords to your titles, Meta descriptions, header tags, and content.
Generate high-quality citations from popular directories and listings. This will help improve your local SEO and visibility.
Monitor your online reviews and address any negative reviews promptly.
Use social media to boost your location-based SEO.
Wrapping Up And My Experience With Location-Based SEO
Location-based SEO is a powerful way to improve your website’s visibility and reach more potential customers. By following the tips in this article, you can successfully add location-based SEO to your business.
I have personally used local SEO to help my business and our client’s business to grow and we have seen great results. If you’re not already using local SEO efforts, I highly recommend you start today.
If you have any questions about location-based SEO or anything else, feel free to reach out to our team. We are always here to help.