Did you know that just over 90% of marketers in the B2B realm utilize LinkedIn to generate their leads? And that, according to 62%, they get twice as many leads as from the next highest social media channel? That 80% of leads obtained through social media came from LinkedIn. These figures are astonishing when you recognize the potential of prospecting for new business online.
The average buyer will view seven to ten marketing messages before making a decision to purchase or even contacting a company to start the sales conversation. In B2B companies, these decisions are usually more complex than for the individual consumer, as there can be a chain of command that must approve the expenditure or longer sales cycles due to several different factors. This gives LinkedIn the edge over other channels because of the number of professionals that use it – 575 million – of which a substantial fraction are C-suite executives and key decision-makers. There are 8 million registered users in Australia alone. The more of these professionals you can reach, the easier your job as a marketer is.
Why You Should Use LinkedIn for Lead Gen
As shown above, with a proliferation of users being professionals, this gives this particular social media platform a natural advantage as a trusted source and is thus where you want to concentrate your marketing efforts. Apart from the professionals we have quantified, LinkedIn has a massive network of users, enabling you to select your specific audience and potential prospects and leads and send them direct messages through the platform.
What Are the Benefits of Using an Agency?
Knowing that LinkedIn is the place to go for lead generation, there is still a lot of work to be done, as any marketing manager knows. You need a motivated, highly competent team to find the right people and leads and move them into the pipeline.
A LinkedIn lead generation service has to be carefully managed and things like human error, fatigue, and loss of concentration can slow the pace at which the work gets done as well on compromise quality.
With a qualified lead generation agency, they will provide:
- An automated setup
- Optimise your LinkedIn profile and company page
- Find your targeted audience
- Create your email sequence and scripts
- Connect your account
- Set up your reporting and turn the system on.
All that is left for you to do is manage the positive leads.
A LinkedIn lead generation agency should also provide reporting. They can also provide content in the form of social posts, blogs and LinkedIn ads and place it in front of more targeted eyeballs as your network grows with your target audience as connections.
A LinkedIn agency also connects clients to Groups where their target audience is and provides a #tag report on #tags that their target audience is following. They also provide profile optimization, so that the client is more visible from a keyword perspective, and the agency usually writes up your LinkedIn Profile and Company page summaries which include keywords to increase visibility.
Criteria for Selecting the Right Agency
If you are trying to scale your business, you know that this means increasing your leads and meaningful relationships. Your pipeline needs a consistent feed of qualified leads. A LinkedIn lead generation agency is there to do more than simply fill the gaps in your staffing. They need to extend your efforts to be a trusted B2B, increase your network, and bring your company and product or service to the attention of your targeted audience.
There is no shortage of agencies to choose from, so rather than trying to achieve all these goals with your existing team, it’s worth searching around. But how do you tell them apart and choose the one that will best answer your needs? You can look at their reviews and testimonials. A comparison of the main features that each agency is offering will inform you of your options so that you can decide if their service is comprehensive enough to cover your requirements. The pricing structure should be broken into package so that you can select and pay for the services you want and give you the option to add on additional features as desired.
Value for Money
Pricing must also offer value for money. Think of it like this. What does your company gain financially from a new customer who has purchased your service or product? How much did it cost you to acquire this customer? If you are handling these functions in-house, how much time has a staff member spent on research and lead generation to get each paying lead?
Can a LinkedIn lead generation agency generate more quality leads than your department or company can? We certainly think so.
What Do Lead Gen Companies Provide?
Companies need new leads consistently so that they can increase sales, the company can grow, and profits can increase.
A LinkedIn lead generation agency provides ongoing prospects and potential leads to businesses. While they collect a lot of data, they can filter it by methods such as industry segmentation, size of a company, job titles, etc., to make sure that they provide their clients with relevant leads.
A good marketing agency is able to provide qualified sales leads, not just marketing qualified leads.
Some of the services that may be offered are:
- Database management
- Software integration and full automation
- Content writing
- Profile auditing and SEO optimization
- Connection requests
- List verification, reporting and follow-ups
- Getting your lists added to social platforms, social posts and status updates
- Messages sent to users who visit your profile
- Consultation, script, and list development
- Free InMail’s, thank you and follow-up messages
- ‘Do not follow up’ updates
- Custom audience loading
- Setting up information for marketing campaigns
- Setting up ads with content, images, and linking
A LinkedIn lead generation agency will not only reduce the workload of your marketing department but will go further than your company does, using its expertise to gather suitable leads and provide a host of related services. Interested in generating a stream of consistent new prospects and potential clients? Reach out to our team here.