LinkedIn marketing automation tools are incredibly useful for businesses. While you probably already know about the benefits of marketing your business on LinkedIn, you may feel there’s just not enough time to consistently grow your LinkedIn presence. 

If you’re going to be successful on LinkedIn, you need to invest a considerable amount of time in the platform by posting regularly, reaching out to potential connections and growing your network. LinkedIn marketing automation tools let you enjoy all the benefits of LinkedIn without having to spend hours on the platform every day.

Here are a few of the tasks you can automate on LinkedIn:

• Thank you messages for new connections. While it’s always better to reach out personally to build relationships, a quick welcome message for people who connect with you can be a great way to start the process off. Just make sure it sounds like it comes from a real person, and whatever you do, don’t start off with a sales pitch.
• Connection requests. To grow your business using LinkedIn you need a steady stream of leads and this means finding and vetting potential connections before sending them a request. This task can be automated using LinkedIn marketing tools, and you can even set it up to send a personalised connection request rather than a generic message.
• Profile views. Another way to get the attention of potential leads is to view their profile. This sends them a notification and gets you on their radar without being pushy. If you prefer a subtle approach you can also automate profile viewing and see who decides to connect with you.

While automation is useful, there are a few LinkedIn marketing tasks that should never be automated. Social media marketing is about building personal relationships, and there comes a time when you will need to engage your leads in human conversation or run the risk of losing them.

If you need any help with your LinkedIn marketing automation, get in touch with us today.