Marketing Foundations Primer

Digital marketing is the ideal way for businesses to connect with prospective clients as well as stay in touch with current ones. At SSSM, we understand that not everyone has a handle on digital marketing and know how daunting it can be. That’s why we’re here to offer you the solution to all your digital marketing needs.

Our Marketing Foundations Primer solution is a comprehensive marketing package that will help you set up your business for digital marketing. Why do you need it? Let’s look at some of the biggest reasons why businesses are hesitant to join the digital marketing era.

Overwhelmed With Information

As a beginner to online marketing, there’s a lot of information to take in, which can seem hugely overwhelming. Our Marketing Foundations Primer breaks things down into a step-by-step process to get your marketing foundation established.

• You will have all your lead generation processes set up to run automatically for you – all you have to do is respond to the leads!
• You don’t have to worry about setting up your social media platforms, we’ll do it for you! We set up Facebook, Twitter, LinkedIn Google MyBusiness and Instagram
• We will link these to your website and email accounts
• We find all your #tags, groups to join and keywords that are relevant to your business
• We’ll create content and newsletters to be sent out regularly (All SEO friendly)
• We make sure your business is as visible online as it can be through search engine optimisation – If Google can find you, then so can your clients!
• You get to sit back and relax while we do all of this for you!

These marketing efforts will build trust between your brand and potential clients, which will in turn increase sales as people are more likely to buy from a brand that’s invested in their digital presence. Sound good? There’s more.

Not Sure Where To Begin

There’s an abundance of social media platforms out there, each with its own use and ways of being set up. It can be difficult keeping up with all the platforms, or even deciding which one suits your brand needs best. With our Marketing Foundations Primer, you’ve got all of that covered.

• We’ll help you get set up on all social media platforms
• We will create effective content for each platform
• We’ll also assist your business with getting found on search engines using SEO strategies, this allows even people who aren’t on social media to find you

Our primer package will help you gain visibility online and ensure brand consistency across all platforms.

Seems Like Too Big Of An Undertaking

Our Marketing Foundations Primer is the solution to all your marketing concerns. We’ll get you set up, create content for you and ensure your business is visible online through search engine optimisation. This will increase your sales and online relevance, without you having to lift a finger or divert your attention from the business side of things.

Having the right keywords on your website is like having mini sales reps that are working for your 24/7 to attract the right types of clients to your business.

The package includes onboarding sessions, buyer persona creation, backend SEO website tweaks and keyword research along with on-page SEO tweaking. Email and social media set-up are included, as well as social media optimisation and content creation for each. This is packaged together with a marketing playbook containing all set-up and strategy information.

This package will help your business gain visibility online, generate leads, and develop a relationship with potential and current customers while maintaining brand consistency. We want you to be prepared for success in this digital age and our Marketing Foundations Primer is the perfect way to achieve this.