Outbound Lead Generation
Outbound lead generation is the process through which a business initiates communication with its prospective customers to find interested prospects. It involves a more direct approach, where messages that are targeted towards specific prospects are designed in an effort to generate leads.
Generating Leads for B2B Companies
B2B companies face unique challenges when attempting to generate quality leads. These challenges include selecting the right tactics, implementing lead generation activities consistently, getting the attention of the decision makers within firms, and measuring the success rate of various campaigns. In fact, studies show that 50% of sales time is wasted on unproductive prospecting.
What is the Solution to these Challenges?
In order to position your business as a lead generating engine, you first need to know who your target audience is. Next you need to qualify your prospective customers and prepare a list with the right contacts.
Imagine if these leads were sourced for you! And all you had to do was follow up with the positive responses?
Well now you can.
How we can help
Imagine having a list of all your potential leads prepared for you, along with the relevant contacts of decision makers within those businesses? This is what we do for you.
We help you design an effective outbound sales strategy which will increase your sales opportunities, save time and resources for your sales team, and allow you to get your business in front of prospective customers.
How we do it
Our outbound sales strategy consists of 4 steps:
During the strategy session, we help you implement the 4Ds of new business development. These are:
• Determine the right direction for your campaign
• Define the target audience
• Develop the strategy to begin to generate leads
• Duplicate i.e. rinse and repeat the process
Following these 4 steps will kick start your outbound-lead-generation-campaign.
Full time and Fully Trained List Builder
Identifying the right contacts within businesses is often a big challenge for business owners because it takes a lot of time and resources.
We provide you with a list builder to find leads in your target market, automate the email process for you, personalise emails and filter through responses. By the time you get on the phone with prospects, you can be sure they are interested and sales-ready.
Customised Email Templates and Email Software Setup
Our years of email expertise allows us to design attractive and compelling email templates for your prospects. We prepare everything you need to deliver this content, in addition to setting the email software setup.
You can Expect Great Results
With our outbound approach, you can reap the benefits of increased lead generation and sales, more efficient operations (as a result of saving on wasted resources), and a growing bottom line.