When you run a business, it can be tempting to try and do everything yourself when it comes to digital marketing, or keep whatever you can in-house. In theory, this can save you money and lets the control remain firmly within your hands. But is it actually cheaper than to outsource digital marketing?
In reality is keeping your marketing inhouse the best use of your time? You run the risk of doing a mediocre job that can cost you more time and money in the long term. By outsourcing your digital marketing (which is certainly not cheating!), you’ll experience far better results and save yourself a significant amount of time and hassle.
Here are some of the main reasons why outsourcing your digital marketing is a smart move.
- You’ll have access to expert knowledge. Digital marketing is a complex and intricate area. There are advertisements, sales messages, sales funnels, opt-in offers, conversion rates, retargeting, PPC, SEO, social media, email campaigns and conversion reports, just to name a few. An agency will be able to pinpoint who your target audience is and know the best way to send a message to them, in a way that delivers results. Digital marketers are the experts in identifying key opportunities and turning them into leads and customers. If you haven’t got the knowledge to put that all into place, you need to outsource it to someone who does.
- You’re assured a return on your investment. When you hire a digital marketing expert, you can be safe in the knowledge that they will invest your money wisely and give you a return on that investment (assuming they are a reputable agency). They want you to get the best return possible because their reputation depends on it. They’ll be doing everything they can to make sure your campaign is a success.The best part about this is, working with you, the agency can set goals and objectives around the results you want to see so you can put measures in place to achieve results. When you go it alone, you can’t always be so confident.
- You can focus on your core business. Digital marketing is an ongoing and time-consuming task. It’s not something you can spend 15 minutes a day on and expect to see results. When you outsource this part of your business, your agency will be working on this for a lot longer each week or month, so you don’t have to. You’ll be left to run your business, manage your staff and deal with the things that you are the expert on.
- You get ongoing monitoring. Digital marketing is not a “set and forget” task. It requires careful monitoring to see what’s working and what isn’t. If something is working well, you’ll be able to see the statistics and reports to prove it. And if it’s not working well, a digital marketing agency will be able to tweak the campaign in order for you to see an improvement.
Outsourcing the tasks you can’t do yourself or don’t have the staff for just makes sense. You’ll save yourself time (and your sanity), save money in the long term, and above all, you’ll have a much better chance of getting some results and growing your business.
If you are working with an agency you are probably getting the skill set of a Senior Marketing Executive at the cost of a junior hire and you get the whole marketing team with it! You won’t have any additional costs like graphic design, copywriting, SEO, etc. as they will have it all in house. Much better bang for your buck!