Why Outsourcing Online Marketing Works
We all know that the world of online is moving at a frenetic pace. New platforms every day, changes to the way a consumer looks for things and buys online and of course the constant updates and rejigs of social media platforms.
Just when you’ve got your online marketing groove on, something changes.
It’s frustrating. But let’s look at it from a staff and skillset point of view. Many medium-sized businesses have a staff member working on the online marketing strategies and activity as part of their job role. They also tend to have other responsibilities too which means sometimes keeping up with the Kardashians (so to speak) is not easy and they can be left behind.
Small business owners tend to try and manage it themselves. They’re juggling running the business, sales, admin etc. AND online marketing. It’s only a matter of time before their finger is off the pulse of the latest and greatest in the world of online communication and buyer behaviour.
And check this out. This graphic below highlights the importance of having these skillsets and the consequent talent gap that exists.
This is why smart businesses who want to take advantage of these new ROI-charged online strategies such as blogging and social media are turning to outside agencies for help.
Here are some of the benefits of outsourcing online marketing to an Agency:
- User Pays: You use an agency when you need it or in an ongoing manner. Rather than employing somebody full time, you engage an agency when you have a campaign around a launch or new product or special event to focus on. If you are really serious about your online marketing then you would probably have an Agency working for you month to month.
- On the Ball: Agency staff are up to speed on the latest and greatest in the online world. They are testing new platforms, hanging out in new social media spaces, understanding changes to SEO algorithms waaaaaaay before anyone else.
- Contacts: Agencies already have a fabulous network of writers, designers, analysts on tap (if they aren’t already employed by the agency). This gives them a lot of reach and experience at their fingertips.
Agencies use their online experience expertise to help organizations that are short on time and internal resources to increase their brands’ online visibility and lead generation efforts.
It’s a smart way to keep your focus on your own business and let the experts do their thing. If you would like more information on Outsourcing Online Marketing please feel free to download our free guide How to Hire An Inbound Marketing Agency.