PPC (pay per click) advertising is one of the most effective ways to market businesses, products and services. PPC advertising platforms, such as Google AdWords, offer a wide range of options to help customise ad campaigns, enabling you to increase the effectiveness and reduce the cost of your marketing efforts. Taking the time to lay a solid foundation for your PPC campaign gives you the best chance of success. Here is how we help in setting up your PPC ad campaign.
Perform Extensive Keyword Research
The right keywords are crucial to the success of your PPC ad campaign, as they will determine the type of audience and traffic you will receive. Google Ad Words enables you to research and plan your keywords through their console, but there are also plenty of other ways to discover which keywords are popular with potential customers. Having the right keywords for your Ads can make or break the success of your Ads. Working with an agency who understands keywords on many levels means your Ads are always returning the right results.
Include a Call to Action
All advertisements should include a call to action (CTA) that instructs the reader to take a specific action. Using positive active verbs such as; buy, call or click, to encourage potential customers to click through and learn more about your business, products and services. The good news is we write these for you and then set them up.
We also look at which extensions will enable you to provide contact information, reviews and different page links to aid navigation. By choosing your link extensions carefully, your audience will remain focused on your marketing message and have the right tools to connect with you.
Create Dedicated Landing Pages
Each separate advertisement should direct users to a dedicated landing page or website page. Using your home page for all traffic is rarely effective for marketing purposes, as potential customers come to your site for a specific reason. Depending on the keywords and type of link the user has clicked, they could be looking for a specific product to buy, pricing details or simply basic information about your products. We make sure that each landing page is relevant to the keywords and text of your advertisement.
Test Your Advertisements
We create a variety of advertisements to see which ones work best for your products and services. Experimenting with keywords and highlighting different product features enables us to see which options bring the best results.
PPC advertising can be a cost-effective way to market your business, products and services. To maximise the results of your PPC ads, we take the time to lay a solid foundation for your campaign. Performing extensive keyword research, including a call to action, creating dedicated landing pages and testing your advertisements are all important factors in creating a successful PPC ad campaign.