The major search engines use their own algorithms that rank websites according to how they perceive the content of a page. The higher your ranking the easier your site will be found.
Over 2.5 quintillion bytes of data is produced each day online. Sorting through that data is the job of the search engines. With so much data produced, how do you get found? The answer is search engine optimisation.
SEO is like the Sherlock Holmes of getting your business found.
Although search engines hold the details of their search algorithms close to their chest, there are some known SEO fundamentals you can implement to optimise your site ranking and tell the search engines about your business.
The core of how search engines mine the data produced each day is through referencing keywords. A specific search term, or keyword, can be targeted in your:
- Meta Descriptions
- Text or Content
The more relevant the content is to that keyword, the more weight it will carry when it is searched for.
You can improve your SEO further by generating backlinks to your site. You do this by other sites who recommend you or your site providing a link to your site on their page.
The more natural these back links are the more weight they will carry with the search engines. Bought links or unnatural returns can be detected by the search algorithms so it is far better to generate an organic backlink than try to fool the search engines.
A good strategy to maintain your SEO rankings is by keeping your content relevant. If you regularly update and improve your content the better the search engines will view your site.