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How to structure a blog for SEO

How to structure a blog for SEO

Many think SEO is an arm of the dark arts, requiring in depth technical knowledge and coding expertise. But it’s actually not so hard at all. SEO is about optimising your content so as many people see it as possible. Blogs are such a great way to connect with your...
Analysing Search Engine Results Pages: why it’s important in SEO

Analysing Search Engine Results Pages: why it’s important in SEO

In a world of technology jargon, here is another acronym for you to become familiar with. SERP – Search Engine Results Pages Successful Search Engine Optimisation (SEO – yes, yes, more acronyms!) starts with analysing the different elements on a SERP and understanding...
Understanding the Difference between SEO and AdWords

Understanding the Difference between SEO and AdWords

Online marketing is an essential process for businesses and individuals with commercial websites. One of the most important aspects to consider when promoting your site to potential clients on the internet is Search Engine Marketing. As implied, this form of marketing...