Many think SEO is an arm of the dark arts, requiring in depth technical knowledge and coding expertise. But it’s actually not so hard at all. SEO is about optimising your content so as many people see it as possible. Blogs are such a great way to connect with your...
In a world of technology jargon, here is another acronym for you to become familiar with. SERP – Search Engine Results Pages Successful Search Engine Optimisation (SEO – yes, yes, more acronyms!) starts with analysing the different elements on a SERP and understanding...
Imagine asking customers to visit your store or business without giving them the address. It might be a little challenging. So envisage if they take the time to try and find you and they just get lost along the way. It’s a bit like visiting a website that doesn’t...
Online marketing is an essential process for businesses and individuals with commercial websites. One of the most important aspects to consider when promoting your site to potential clients on the internet is Search Engine Marketing. As implied, this form of marketing...
Many people avoid putting together a Google AdWords campaign simply because it looks so complicated! With a dashboard full of keyword options, click rates, statistics and more, it can be overwhelming to the point where you avoid it all together. However, running a...
