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How to structure a blog for SEO

How to structure a blog for SEO

Many think SEO is an arm of the dark arts, requiring in depth technical knowledge and coding expertise. But it’s actually not so hard at all. SEO is about optimising your content so as many people see it as possible. Blogs are such a great way to connect with your...
Analysing Search Engine Results Pages: why it’s important in SEO

Analysing Search Engine Results Pages: why it’s important in SEO

In a world of technology jargon, here is another acronym for you to become familiar with. SERP – Search Engine Results Pages Successful Search Engine Optimisation (SEO – yes, yes, more acronyms!) starts with analysing the different elements on a SERP and understanding...
Aren’t all keywords the same? The difference in search terms

Aren’t all keywords the same? The difference in search terms

A few weeks ago we talked about the difference between SEO & AdWords.  In case you missed it, one is a technique designed to attract visitors to your website and the other is a platform used to sell. Both should combine the power of ‘keywords’ to generate traffic,...
The Best way to do SEO Keyword Research

The Best way to do SEO Keyword Research

SEO keyword research is one of the most important and fundamental tasks to carry out when it comes to optimising your website for search engines. If you’ve never done it before, it can seem like a daunting task, but it’s really not that hard once you know how! Here’s...