In a world of technology jargon, here is another acronym for you to become familiar with. SERP – Search Engine Results Pages Successful Search Engine Optimisation (SEO – yes, yes, more acronyms!) starts with analysing the different elements on a SERP and understanding...
You might be spending time and money on your online marketing, but how do you know if all that effort and expense is actually getting you anywhere? If you want your marketing to be effective, you’ll need to make measuring the results an integral part of your strategy....
Many organisations see Kickstarter as a cost-effective way to raise funds and promote their products to a worldwide audience. But in reality, it can be a challenge to get noticed on Kickstarter and gain traction. When our client Pokitmeter wanted some assistance with...
When you run a business, it can be tempting to try and do everything yourself when it comes to digital marketing, or keep whatever you can in-house. In theory, this can save you money and lets the control remain firmly within your hands. But is it actually cheaper...
Writing a marketing strategy that works is a step-by-step process. You need to first work out what you want to offer, and then plan everything that’s going to go into your offer. The next part is production – the actual writing or making of the campaign. This is...
