Analysing Search Engine Results Pages: why it’s important in SEO

Analysing Search Engine Results Pages: why it’s important in SEO

In a world of technology jargon, here is another acronym for you to become familiar with. SERP – Search Engine Results Pages Successful Search Engine Optimisation (SEO – yes, yes, more acronyms!) starts with analysing the different elements on a SERP and understanding...
Why Measuring Your Online Marketing Results is Important

Why Measuring Your Online Marketing Results is Important

You might be spending time and money on your online marketing, but how do you know if all that effort and expense is actually getting you anywhere? If you want your marketing to be effective, you’ll need to make measuring the results an integral part of your strategy....
How To Run a Successful Kickstarter Campaign

How To Run a Successful Kickstarter Campaign

Many organisations see Kickstarter as a cost-effective way to raise funds and promote their products to a worldwide audience. But in reality, it can be a challenge to get noticed on Kickstarter and gain traction. When our client Pokitmeter wanted some assistance with...
Outsource digital marketing – is it cheating?

Outsource digital marketing – is it cheating?

When you run a business, it can be tempting to try and do everything yourself, or keep whatever you can in-house. In theory, this saves you money and lets the control remain firmly within your hands. But in reality, is it the best us of your time? You run the risk of...