Many organisations see Kickstarter as a cost-effective way to raise funds and promote their products to a worldwide audience. But in reality, it can be a challenge to get noticed on Kickstarter and gain traction. When our client Pokitmeter wanted some assistance with...
Online marketing is a form of marketing that uses the Internet and the online world to deliver key messages to your target audience. It’s different to traditional marketing, which is generally conducted offline (think newspapers, flyers and radio). Online marketing...
When you run a business, it can be tempting to try and do everything yourself when it comes to digital marketing, or keep whatever you can in-house. In theory, this can save you money and lets the control remain firmly within your hands. But is it actually cheaper...
The Internet is full of information about blogging and SEO, and a lot of this is fairly complicated. Sometimes you just need someone to explain the basics so you can make sure you have the right foundations in place. Google has complex algorithms that are used to rank...
Despite the fact that online marketing has been around for around 15 years now, many people still aren’t sure what it is and how they should approach it. So what is online marketing all about? Some people will tell you that online marketing is just about having a nice...
