Analysing Search Engine Results Pages: why it’s important in SEO
In a world of technology jargon, here is another acronym for you to become familiar with. SERP – Search Engine Results Pages Successful Search Engine Optimisation (SEO – yes, yes, more acronyms!) starts with analysing the different elements on a SERP and understanding...
Is Google the new Mailman? – SEO Keywords & their impact on websites
Imagine asking customers to visit your store or business without giving them the address. It might be a little challenging. So envisage if they take the time to try and find you and they just get lost along the way. It’s a bit like visiting a website that doesn’t...
Aren’t all keywords the same? The difference in search terms
A few weeks ago we talked about the difference between SEO & AdWords. In case you missed it, one is a technique designed to attract visitors to your website and the other is a platform used to sell. Both should combine the power of ‘keywords’ to generate traffic,...