The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide

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If you’re reading this, then chances are you’re interested in learning more about SEO audit tools. In this blog post, we’ll cover the 5 best SEO audit tools to help you optimize your website. But first, let’s start with a little bit of background information on what an SEO audit is and why it’s important.

What is an SEO Audit?

An SEO audit is basically a “health check” for your website. It’s a way of assessing your site’s overall performance and making sure that everything is working properly. Think of it like going to the doctor for a check-up. Just as you wouldn’t wait until you’re seriously ill to see a doctor, you shouldn’t wait until your website is in dire need of help before conducting an SEO audit.

A website audit is important because it can help you identify problems early on before they become too big or too expensive to fix. They can also help you track your progress over time and see how your site is performing compared to your competitors.

There are many different types of SEO audits, but for this blog post, we’ll be focusing on 11 of the most popular and most effective ones. So without further ado, here are the 11 best SEO audit tools:

1. Semrush

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

This all-in-one marketing toolkit is beloved by digital marketers around the world. Semrush offers a comprehensive suite of tools to help with everything from keyword research to competitive analysis to link building. It’s no wonder that Semrush is one of the most popular SEO audit tools on the market.

Top Features & Benefits

  • Competitive analysis: Semrush provides detailed information on your competitors’ SEO strategies, including what keywords they’re targeting and what links they’re building. This can be invaluable for helping you to create a winning SEO strategy of your own.
  • Keyword research: Semrush’s keyword research tool is second to none. It allows you to find high-traffic, low-competition keywords that you can rank for quickly and easily.
  • On-page SEO audit: Semrush’s on-page SEO audit tool is a great way to assess your website’s overall health. It will analyze your site and provide you with a detailed report of your SEO performance and any problems that need to be fixed such as broken links, missing meta descriptions, page speed, etc.

Pricing

Semrush offers three different pricing plans, depending on your needs. The cheapest plan starts at $199.95 per month, while the most expensive plan costs $449.95 per month.

Our View

If you’re looking for an all-in-one marketing toolkit that includes an SEO audit tool, then Semrush is the perfect choice for you. It’s packed with features and benefits that will help you take your website to the next level.

Check out Semrush today!

2. ahrefs

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

Ahrefs is another all-in-one marketing toolkit that offers a robust set of features for SEO auditing and research. In addition to standard features like keyword research and competitor analysis, Ahrefs also has an industry-leading link explorer tool that can help you find opportunities to build links and improve your website’s ranking.

Top Features & Benefits

  • Backlink Profile: Ahrefs’ link explorer tool is unrivalled when it comes to identifying opportunities to build links. It provides detailed information on your website’s backlink profile, including which sites are linking to you and what the quality of those links are.
  • Comprehensive Site Audit: Ahrefs’ site audit tool is comprehensive and easy to use. It will scan your website and provide you with a detailed report of any SEO issues that need to be fixed.
  • Competitor analysis: Ahrefs provides detailed information on your competitor’s SEO strategies, including what keywords they’re targeting and what links they’re building. This can be invaluable for helping you to create a winning SEO strategy of your own.
  • Keyword research: Ahrefs’ keyword research tool is second to none. It allows you to find high-traffic, low-competition keywords that you can rank for quickly and easily.

Pricing

Ahrefs offers four different pricing plans, depending on your needs. The cheapest plan starts at $99 per month, while the most expensive plan costs $999 per month.

Our View

Ahrefs is a great choice for digital marketing professionals who need an all-in-one marketing toolkit that includes an SEO audit tool. It’s packed with features and benefits that will help you understand where you can make improvements on your website, it has real-time SEO auditing, provides you with an SEO score, excellent backlink metrics and is a comprehensive SEO tool.

Check out ahrefs today!

3. Moz Pro

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

Moz Pro is a comprehensive SEO toolkit that offers everything from keyword research to site audits to link-building tools. One particularly powerful feature of Moz Pro is the ability to track your site’s rankings over time so you can see how your optimization efforts are paying off.

Top Features & Benefits

  • Rank tracker: Moz Pro’s rank tracker tool allows you to track your site’s keyword rankings over time. This is a great way to see how your optimization efforts are paying off and identify any potential problems.
  • Site audit: Moz Pro’s site audit tool is a great way to assess your website’s overall health. It will analyze your site and provide you with a detailed report of any problems that need to be fixed.
  • Link building: Moz Pro’s link building tool is a great way to find opportunities to build links and improve your website’s ranking.

Pricing

Moz Pro offers four different pricing plans, depending on your needs. The cheapest plan starts at $99 per month, while the most expensive plan costs $599 per month.

Our View

Moz Pro is a great SEO audit tool for those who need a comprehensive toolkit that can help them improve their website’s SEO. It includes SEO audit software that can help you identify and fix any areas of your website that could be improved for better search engine rankings.

4. Serpstat

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

Serpstat is an all-in-one marketing toolkit that offers a robust set of features for SEO auditing and research. In addition to standard features like keyword research and competitor analysis, Serpstat also has an industry-leading site audit tool that can help you find opportunities to improve your website’s ranking. It also has a powerful Local Management Tool which helps you take care of listing and directory management.

Top Features & Benefits

  • SEO Site Check-up: Serpstat’s site audit tool allows you to see where your website needs improvement and provides detailed instructions on how to fix any problems. If you’re looking for an easy way to boost your website’s SEO, Serpstat is definitely the tool for you.
  • Competitor analysis: Serpstat can help you to identify your competitor’s SEO strategies, including the keywords they are targeting and the links they are building. This information is priceless for helping you to create your own competitive advantage.
  • Keyword research: Serpstat is an excellent keyword tool that can help you find high-traffic, low-competition keywords that you can rank for quickly and easily. With its help, you can target the right keywords for your business and start seeing results in no time.

Pricing

Serpstat offers four different pricing plans, depending on your needs. The cheapest plan starts at $69 per month, while the most expensive plan costs $499 per month.

Our View

Serpstat is a great choice for those who need an all-in-one marketing toolkit. It’s packed with features and benefits that will help you take your website to the next level. Features like the SEO audit tool can help you identify areas of improvement for your website so you can rank higher in search engine results pages.

Check out Serpstat today!

5. Lumar

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

Lumar is a comprehensive marketing toolkit that offers an impressive set of features for SEO auditing and research. Lumar also has an industry-leading site audit tool that can help you identify opportunities to improve your website’s ranking.

Top Features & Benefits

  • Site audit: If you’re looking for a way to improve your website, Lumar’s site audit tool is a great option. It will help you identify any areas that need improvement and provides step-by-step instructions on how to make the necessary changes.
  • Website Monitoring: Monitor your website for updates that could impact traffic or visitor experience. Get alerted quickly and take action to keep your website running smoothly. Customize your alerts to focus on what’s important to you, and track trends to prove the value of your website investment.
  • Technical SEO: Improve your website’s technical SEO with Lumar’s easy-to-use tools. With just a few clicks, you can find and fix any technical issues that could be holding your site back from ranking higher in search engine results pages.

Pricing

Lumar offers four different pricing plans, depending on your needs. The cheapest plan starts at $49 per month, while the most expensive plan costs $399 per month.

Our View

Lumar is packed with features and benefits. Lumar, you can easily identify and fix any potential SEO problems that may be holding your website back from reaching its full potential.

Check out Lumar today!

6. Sitebulb

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

Sitebulb is an online crawler and analysis tool that provides SEO insights to help you improve your website’s performance. It audits your website against best practices and provides you with specific recommendations for improvement.

Top Features & Benefits

  • Detailed Website Audit: Sitebulb produces comprehensive website audits that cover everything from technical SEO issues to content optimization. With its help, you can quickly identify areas of improvement for your website and take action to improve your ranking.
  • Ease of Use: Sitebulb is designed to be easy to use, even for those who are not tech-savvy. With its user-friendly interface, you can get started with auditing your website right away.
  • Prioritisation: The secret to laser-focused website audits is prioritization: understanding which issues warrant your attention first. By focusing on the most important problems first, you can avoid wasting time on less critical issues.

Pricing

Sitebulb is one of the most affordable SEO audit tools on the market. It offers two different pricing plans, depending on your needs. The cheapest plan starts at $13.50 to $35 per month.

Our View

Sitebulb is a great choice for those who are looking for an affordable and easy-to-use SEO analysis tool. With its help, you can quickly identify areas of improvement for your website and take action to improve your ranking.

Check out Sitebulb today!

7. Botify

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

Botify is an enterprise-level SEO platform that offers powerful data visualization capabilities along with its comprehensive suite of auditing features. Botify is used by some of the biggest names in the business, including Airbnb, Expedia, Nokia, and Sephora.

Top Features & Benefits

  • Botify Analytics: Botify Analytics provides the most comprehensive data map in the industry, with 1,000 metrics from every phase of search – crawl, render, index, rank, and convert. This gives you unparalleled insights into your website’s performance.
  • Comprehensive Suite of Features: In addition to data visualization, Botify also offers a comprehensive suite of auditing features. This includes support for multiple languages, website monitoring, and more.
  • Enterprise-Level: Botify is an enterprise-level SEO platform, which means it is packed with features and benefits. However, this also means that it is one of the more expensive options on the market.

Pricing

Botify’s pricing plans are not publicly available.

Our View

Botify is an excellent choice for those who are looking for an enterprise-level SEO platform. It offers powerful data visualization capabilities along with a comprehensive suite of auditing features.

Check out Botify here!

8. Ryte

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

Ryte offers a wide range of features for website optimization including on-page audits, keyword research, and competitive analysis. Use Ryte to analyze your website’s usability, optimize for impact and monitor with assurance. The platform is designed for teams who want to improve their website’s traffic, usability and conversion rates.

Top Features & Benefits

  • SEO Reporting: Ryte provides you with a space that monitors your most important pages and keywords. It alerts you of unexpected changes to your organic performance. The platform identifies technical issues and their cause, while giving you actionable insights into what optimizations will move the needle.
  • Quality Assurance: Negative website experiences can have a significant impact on whether or not users will return. That’s why it’s important to ensure your website’s key assets are free of mistakes. The Ryte Platform is your Quality Assurance lifeline, with advanced crawling technology and essential checks so that you can locate errors that risk valuable visits and first impressions.
  • Website Performance: Web Performance is key to a good user experience – your conversion rate will suffer if your pages are slow or unresponsive. Ryte provides technology for in-depth analysis of your assets, so you can see what changes have the biggest impact on performance.

Pricing

Ryte offers a free 10-day trial. After the trial, pricing plans start at $120 per month.

Our View

Ryte allows you to keep updated on what’s going on with the optimization status of your website to take appropriate steps at the right times to improve & keep them growing!

Check out Ryte today!

9. Ubersuggest

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

Ubersuggest is a free and paid keyword research tool that generates suggestions based on what people are searching for on Google. Simply enter a seed keyword and Ubersuggest will return hundreds of related keywords, as well as data on search volume, CPC, and competition level. It also provides a domain overview, top SEO pages and content ideas.

Top Features & Benefits

  • Generate Hundreds of Keyword Ideas: Ubersuggest helps you come up with hundreds of related keyword ideas, as well as data on search volume, CPC, and competition level.
  • Get Search Volume & CPC Data: In addition to generating hundreds of related keywords, Ubersuggest also provides data on search volume and CPC. This allows you to prioritize the most valuable keywords for your SEO campaigns.
  • Backlink Data: Ubersuggest’s backlink data allows you to see which websites are linking to your competitors, as well as the anchor text they’re using. This information can be valuable in developing your own link-building strategy and identifying incoming and outgoing links.

Pricing

Ubersuggest has 3 pricing plans which start at $29 and go up to the Agency level at $99 per month. They also provide a free 7-day trial.

Our View

Ubersuggest is a great tool for generating keyword ideas and getting an overview of your website’s SEO health. It is a cost-effective SEO Tool that will give your business many insights.

Check out Ubersuggest today!

10. Visual Website Optimizer

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

Visual Website Optimizer (VWO) helps businesses increase their conversion rates through A/B testing, multivariate testing, and split URL testing. VWO also offers an array of additional features like heatmaps, behavioural analytics, and session recordings. While not strictly an SEO tool, VWO can still be incredibly valuable for businesses looking to improve their website’s performance.

Top Features & Benefits

  • A/B Testing: VWO’s A/B testing feature allows you to test different versions of your website to see which one performs better. This is a valuable tool for businesses looking to improve their conversion rates.
  • Multivariate Testing: VWO’s multivariate testing feature allows you to test multiple versions of your website at the same time. This is a valuable tool for businesses that want to test multiple changes simultaneously.
  • Split URL Testing: VWO’s split URL testing feature allows you to test different versions of your website’s URLs. This is a valuable tool for businesses that want to see which version of their website’s URL performs better.

Pricing

Visual Website Optimizer has 3 pricing plans per product range. Pricing is available upon request

Our View

Visual Website Optimizer is a valuable tool for businesses that want to improve their website’s performance. It offers a way to test different versions of your website and see which one performs better. VWO also offers an array of additional features that can be valuable for businesses looking to improve their website’s performance.

Check out VWO here!

11. WooRank

The 11 Best SEO Audit Tools for 2022: A Comprehensive Guide / Sales, SEO & Social Media

Overview

WooRank is an SEO analysis tool that provides users with a comprehensive overview of their website’s SEO health. WooRank generates detailed reports on over 100 different parameters, including traffic, links, social media, and more. WooRank also offers a website audit tool, which helps users identify and fix common SEO issues.

Top Features & Benefits

  • Detailed Reports: WooRank generates detailed reports on over 100 different parameters, including traffic, links, social media, and more. This allows you to get a comprehensive overview of your website’s SEO health.
  • Website Audit Tool: WooRank’s website audit tool helps users identify and fix common SEO issues. This is a valuable tool for businesses that want to improve their website’s SEO.
  • Keyword Research: WooRank’s keyword research tool provides you with an understanding of the value that different keywords can deliver to your business and can help you focus your efforts and get better results. Track where your landing pages appear in search results and monitor their position over time. Localize your efforts by tracking keywords in specific countries, regions, or cities to see how they perform on a more granular level.

Pricing

WooRank has three pricing plans which start at $79.00 for Pro, $199.00 for Premium and pricing on request for their Enterprise platform. They also offer a free 14-day trial.

Our View

WooRank is a great tool for businesses that want to improve their website’s online visibility. It is a cost-effective way to get a comprehensive overview of your website’s online visibility and find the right keywords for your online visibility campaigns. WooRank also offers a valuable website audit tool that can help businesses fix common online visibility issues.

Check out WooRank here!

If you’re serious about finding success online, then you need to take search engine optimization seriously as well. Luckily, there are lots of SEO audit tools available to help you with every step of the optimization process—from keyword research to competitor analysis to link building (and beyond). In this blog post, we’ve listed 11 of the best SEO audit tools available today—so get out there and start optimizing!

Kaylene Grieve

Kaylene Grieve is the Managing Director of Sales, SEO and Social Media, (SSSM) a marketing services agency based in Sydney Australia. With over 25+ years in Sales and 10+ years of marketing experience SSSM has helped numerous companies achieve tremendous results in sales and marketing. Knowing the right volumes and using a blend of inbound and outbound strategies always delivers sales and marketing qualified leads to a business with consistency.

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