The first step in any online marketing campaign always is to analyse your current website situation. You need to look at your website from a marketing perspective to find out how many visitors come to your site, what sources they use to find your site and what devices they are viewing your site on.
You also need to think about the core goal of your website so you can optimise it to fulfil its real purpose. Do you want to make sales online? Educate people and raise awareness? Encourage readers to call for an appointment?
With some research into your target market and a goal for your website in place, what you then need is the right online marketing tools.
Depending on what’s going to suit your business, your strategy needs to consist of a few online marketing tools that complement each other to give you the best results. All of these elements working towards the same goal have a very powerful effect. Some of these might include:
Search Engine Optimisation
SEO involves choosing the best keywords that people are going to type into a search engine when they’re looking for a business like yours, and optimising your website for those phrases. It’s also determined by any backlinks you may have, and the quality of your website content.
Remember to optimise your blogs as well. If you are writing one blog per week that is potentially 52 new optimised pages on your website in the course of a year.
Paid online campaigns can help you get more attention in search results even on very competitive keywords, and can be easily tracked and measured. They’re also flexible, can be tweaked easily, and can be started and stopped at any time.
Being active on social media is a great way to become more visible online. Once you’ve found the most suitable network you can develop a strategy to reach your fans and engage with them as much as possible.
Social media these days really requires a marketing budget. Most businesses don’t have a huge follower base early on in the piece so maximising what you are publishing online becomes more effective when boosted to the right audience.
There are so many online marketing tools you can choose to implement for your campaigns. Some other methods include:
- Email marketing
- Traditional offline channels that integrate with your online methods
- Landing pages
- Calls to action
- Marketing automation
No two strategies work exactly the same for each business. Looking at what the business is trying to achieve with an online presence can help determine the activity level required to hit company targets.
If you would like to know exactly which strategies are going to suit your business and give you the best results, just contact us. Helping clients devise a customised strategy that helps achieve your specific business goals is what we specialise in.
Alternatively to make your business highly visible, grab a copy of this eBook called Your Complete Guide to Online Marketing for B2B’s here.