The Connection Between Social Media and SEO

Social Media and SEO are both complicated topics that need to be used well in order to market your business. While a website that ranks highly gets more traffic and conversions, social media allows you to connect with potential customers on a more personal level first.

The key to successful SEO and effective social media is to combine the two into a solid and consistent strategy. Great social media marketing will drive more people to your website, improving your website traffic and SEO and encourage more people to connect with you on social media. It’s a two-way street with benefits all round.

Let’s take a look at some of the ways social media and SEO are intertwined.

Google uses Twitter to find new content

We all know Google crawls pages and creates an index so it knows where to find things when it needs it. With so much new content being produced daily, this can become tedious. Google is now using Twitter to help find the content you’re looking for. Things like how many re-tweets content gets are now taken into consideration for indexing content.

Social shares are just as important as link building

One big factor in SEO is how many other quality websites link to your site. Unfortunately, because of black-hat SEO techniques, Google has now chosen to look at social signals to find link juice. Tweets, Facebook posts, +1’s, likes and shares are all taken into consideration, so social media and SEO work together to give your website the link-backs it needs. 

Boost your domain authority with social media

Google will now rank your blog posts (and therefore your whole website) higher if it sees that you’re a credible source. Google looks at:

  • Your social media influence
  • Whether your content is relevant to your brand
  • Your post reach
  • The level of engagement you get.

Google loves Google+

What you post, share and +1 on Google+ now shows up in the search results when the user is logged into Google. Your Google+ posts can also show up higher in the results than a regular result. The more people that have you in their circles, the more your posts can be seen.

It’s clear that SEO and social media are closely connected and help each other out. If you can understand social media’s effects on SEO, you can better direct and manage your campaign, ultimately giving your users a better experience, and opening the widest possible channel for new potential customers to find your brand.

If you are unclear about what SEO really is, download this free eBook called The Ultimate Beginners Guide to SEO.

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Kaylene Grieve

Kaylene Grieve is the Managing Director of Sales, SEO and Social Media, (SSSM) a marketing services agency based in Sydney Australia. With over 25+ years in Sales and 10+ years of marketing experience SSSM has helped numerous companies achieve tremendous results in sales and marketing. Knowing the right volumes and using a blend of inbound and outbound strategies always delivers sales and marketing qualified leads to a business with consistency.


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