Having a Google Analytics account linked to your website is important for SEO and allows you to see all sorts of information about your website.

Once you add tracking to your website and make sure your site is unblocked so the search engines can see it, you only need a week or so before you can start seeing some statistics.

Google Analytics will give you reports on all sorts of things, such as:

  • Impressions – the number of times your site appears in an organic search results page and is viewed by a user
  • Clicks – the number of times someone clicks on your URL from a results page (excluding paid ads)
  • Average position – the average ranking of your website for a particular query
  • Click through rate – how many times your URL is clicked on vs impressions shown
  • Organic traffic – how many people come to your website over time
  • Backlinks – who is linking to your content and which pages they link to
  • Behaviour – where your visitors come from, how long they stay on a page, whether they share your page on social media and how many of your website pages they visit
  • Bounce rate – how many people come to your website and only look at one page 

Why is it important to know all this?

Knowing what’s going on with your website is vital for SEO and marketing. You need to know where your visitors are coming from, whether your marketing efforts are bringing in more traffic and whether you’re converting your visitors.

Keeping track of your SEO lets you see what’s working and what isn’t, so you can make changes and improvements. Google Analytics also allows you to run A/B tests so you can try and few different things and see what has the biggest impact.

If you haven’t got Google Analytics set up for your website, we highly recommend that you do.

It is really important to have SEO set up on your website properly so that it is easy for Google to find you, which then means it is easier for clients to find you! Try our Online Audit here.