One of the key components of creating a successful marketing and business plan is determining just how you will communicate your message to your prospective target audience, who they are, where are they, what are the best marketing strategies to communicate with your audience, which products should you focus on, etc. This includes creating a marketing content plan for your website. A marketing content plan effectively organises your marketing efforts, so you know exactly what content to produce and when you need to release it for online distribution. It also allows you to measure your success and see how well your efforts are working.
In order to produce an effective marketing content plan, you first need to determine your audience and identify your marketing goals. These people may be your customers, prospects, or other applicable parties. You must identify your target audience so you know the specific type of marketing content that will best reach them. This includes keyword phrases and ideas that can best describe your business, products or services.
Identifying your Target Audience
When you identify your target audience, you need to determine what types of marketing content you need to produce. For example, if you are a business offering auto transport services, your marketing content plan may include a website that features articles on auto transport trucks and other auto transport related topics. However, if your business goals are geared towards younger consumers, your marketing content plan may focus more on images and content of young men with car stereos as an example. You need to carefully consider how to reach your target audience and the appropriate content to deliver.
Ask yourself, where are my target audience, what platforms are they using, what are they likely to respond to and engage with?
Now that you have determined your audience, and worked out where they are, you need to come up with an effective marketing content plan to help you market to this audience. You could write articles, social media posts, create videos, create email templates and sales email sequences, the list is endless. The right way to engage your target audience is to use media that relates to their persona.
Essential Elements for your Marketing Content Plan
The most important thing to remember is to make sure they can find you easily and when they do find you, they are interested in your content. Using keywords that your customers are using to find your products and services is paramount to your success. Before you start, make sure you conduct some keyword research and come up with a list of keywords that you want to be found for. Using keyword research tools can help you determine which keywords get traffic and how hard it is to compete for that traffic. Some SEO reporting tools will even show you what keywords your competitors are using so you can get ahead of the competition.
When engaging with your audience, you need to find ways to personalise your marketing strategy for them. Finding ways to show them what your business is all about and why they need you without it sounding like a sales pitch. Highlight the reasons why your product is better than the competition (without actually saying that) and what it is about your business that is unique or different. Professional SEO content writing can be beneficial here. Content writers that know how to write and how SEO works can be a valuable asset for your business. They know how to create content that is compelling as well as it being visible in search results.
There are several mediums you that you can use to attract clients. Knowing which ones will bring you the most success might require a bit more research.
Promotion for your Marketing Content Plan
Your products won’t sell themselves, and that’s why promotion is important for the success of your business. Make sure your content is being published on platforms and mediums where your target audience is to bring you the best return.
Once your campaigns have been launched, you might be tempted to think that’s it! Tracking and monitoring is critical to your campaign’s success.
When you know how your campaign is tracking, you’ll be able to see which sources are sending you the most amount of traffic, leads and new business. Enabling you to do more of what works and less of what doesn’t.
Turning new leads into customers is the name of the game when it comes to creating a marketing content plan. Let us help you create the right online marketing campaign for your business. You can reach out to the team here.