What Is Online Visibility and Why Is It Important for Your Business

Do you own a business with an online presence? Is website traffic and sales constantly failing to impress and just barely meeting the modest targets you’ve set? If so, it’s time to learn about online visibility, what it is, and why it plays such an important role in the success of your business. It could be that you’re just going about things in the wrong way. With a few tweaks, a better understanding, and more modern techniques, you can drastically improve online visibility, your site’s traffic and sales – all leading back to online visibility.

Let’s dive in and take a closer look at what is online visibility and why you should be acting on it as a business owner.

What is Online Visibility?

Online visibility is quite simple. It means making your business as visible as possible to potential customers and clients through search engine optimization. Keep in mind online visibility can and should encompass the website as well as social media platforms. Using social networks means the company has additional platforms for increasing online visibility.

This is also where search engine results come into the discussion. You want your company to appear high on search engine results pages so that your site is noticed. Everyone knows that if you’re not on the first page of the search results, your odds of being found drop significantly

Sales, SEO & Social Media - Digital Marketing Agency Sydney

Why Is It Important To Increase Online Visibility?

So now that you know what online visibility is, why should you care as a business online? One of the most important reasons why online visibility is important is the fact your target audience can find you easily. A strong online presence can also increase the number of potential clients to your site, it helps to build a strong brand image, and it helps with important ranking factors.

How Can Online Marketing Strategies Improve Online Visibility?

Achieving online visibility is not always a simple process and it needs to be ongoing. Where it used to be that specific techniques and tools could help a business rank higher on search engines, Google’s algorithms have gotten smarter, and they are always changing.

Some of the ways you can improve your company’s online digital visibility include:

  • Do extensive keyword research and use relevant kewords wtih a low difficulty score
  • On Page SEO
  • Create social media accounts and always include links back to your website from social post content
  • Make sure to post relevant content regularly on your website
  • Work with a content writer who can create compelling content but also understands SEO
  • Engaging with customers/clients on social media accounts
  • Focus on building your followers
  • Make use of hashtags on social media networks
  • Find ways to create backlinks to your website from high authority websites
  • Which platforms can you share your content on that has a larger audience than your business? (LinkedIn, Tumblr, Medium, etc)

There are other digital marketing techniques you can use as well, and in the end, it usually requires many of these practices to be put to use. Some will offer faster results than others.

If you want to improve website traffic and ultimately the company sales, it’s well worth looking into online visibility in a competitive business world. Remember, it will be an ongoing effort as part of a wider SEO campaign, but it will pay off.

Find out how your business can become more visible online today. Find out more.

Sales, SEO & Social Media - Digital Marketing Agency Sydney

Kaylene Grieve

Kaylene Grieve is the Managing Director of Sales, SEO and Social Media, (SSSM) a marketing services agency based in Sydney Australia. With over 25+ years in Sales and 10+ years of marketing experience SSSM has helped numerous companies achieve tremendous results in sales and marketing. Knowing the right volumes and using a blend of inbound and outbound strategies always delivers sales and marketing qualified leads to a business with consistency.


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